Wednesday, February 08, 2006

Free Gum (with $40 fillup)

I often wonder how effective most marketing campaigns are. Companies spend millions of dollars trying to create the ultimate ads in hopes of brainwashing us into buying their crap or shopping at their store.

It doesn't work when Menards tries to hypnotize me by singing their annoying "save big money, save big money, when you shop Menards" song every 5 minutes while I'm there, and it sure as hell doesn't make me want to run out and buy a new truck when Toby Keith tells me he's a "Ford truck man!" That only makes me want to hate Toby Keith.

The same thing goes for the retail "rewards" promotions. Normally things like the McDonalds Monopoly game or the Pepsi bottle cap contest don't influence me. But there have been a few I've participated in.

I loved the Subway stamp card. But for some stupid reason they decided to cancel it - cold turkey.
Then there was the Great Clips punch card. But they cut that.

But this time I've been sucked in by the Super America Speedy Rewards program, and it's pissin me off. I'm pissed because in the name of accumulating points for their rewards, I'm finding myself actually going out of my way to find the nearest SA when it's time to fill up. And I hate having to admit I've been bought. But in this case I just can't help myself. I mean, just take a look at these fabulous prizes (click image to enlarge):See what I mean? I could have free gum!

So how am I doing? Well, to date I've accumulated 2642 points, which isn't bad for only a few visits. But the problem is I can't decide if I should blow them all now on a couple of hot dogs and coffee or save them up for a bigger prize. I don't know, maybe I'll just choose a king-sized Hershey bar and wash it down with a gallon of windshield washer fluid.

So congratulations SA, you got me - for now. But you're lucky I don't boycott your store altogether after having to listen to your stupid jingle every time I turn on the radio.

"We're on your way, the convenience store of Super America".

Uggh. Not only is it irritating, but it's a big fat lie. Super America is NOT on my way!

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